LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...

LinkedIn has launched new tools and insights to help B2B marketers reach and engage with buying groups and innovate with ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn hosted its first-ever ...

Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn ... 65% higher engagement rates on LinkedIn. LinkedIn published new creative principles to help B2B marketers ...

The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of ...