He won by playing it cool. Mayoral Dem primary winner Zohran Mamdani shot up in popularity with younger voters as comedians and influencers lambasted out-of-touch ex-Gov. Andrew Cuomo, Democratic ...

The Democratic nominee's campaign for New York City mayor is a mirror image of Donald Trump's first presidential campaign.

Running New York City is brutal. But if he wins in November, there are key lessons from past mayors that Mamdani should learn ...

Socialist Zohran Mamdani's New York City mayoral campaign has given over $3 million to a prominent media strategist with ties ...

Mr. Mamdani, a state assemblyman and the Democratic nominee for mayor of New York City, is taking on a small handful of more ...

Pranjal Jain, a digital strategist who worked on influencer strategy for Harris’ vice presidential campaign in 2020, said Mamdani’s social presence “dismantles the ivory tower” that so many ...

Days after Eric Adams won the New York City mayoral primary four years ago, he was invited to Washington by then-Speaker ...

Democrats are rethinking ways to recapture voters they’ve lost to President Trump in recent election cycles, and they may have been offered an important lesson in the New York mayoral ...

Pranjal Jain, a digital strategist who worked on influencer strategy for Harris’ vice presidential campaign in 2020, said Mamdani’s social presence “dismantles the ivory tower” that so ...

Mamdani’s marketing strategy wasn’t a fluke. His creative team, an agency called Melted Solids, ran the campaign like a media company. Co-founded by Anthony DiMieri and Debbie Saslaw (who have also ...

Echoes of Mamdani’s optimistic campaign are ringing in Orlando, where some said his grassroots strategy is similar to what ...

In exchange for $2,000 from the Mamdani campaign, ... Alyssa Cass, a partner at Sling Shot Strategies who ran Scott Stringer’s failed bid for mayor, gave props to Mamdani’s strategy.