Dior's Jonathan Anderson is not only a fashion designer, he’s a genius marketeer who can communicate the essence of 100 social whispering campaigns before you can say AI.

The designer’s debut show gave us a view into the new world he’s crafting and—no surprise—it’s one we absolutely want to live in.

Ahead of his debut collection as creative director of Dior, the Irish designer talked to WWD about managing the hype, embracing the past, and how he plans to play the long game.