As a result, Warner Bros. Discovery expects the account-sharing crackdown to lead to more paid subscriptions in Q4 and next year. HBO Max introduced paid account sharing in April, enabling a subscriber to share access with an “extra member” for an extra $7.99 per month. It reported adding 3.4 million subscribers to HBO Max in Q2.

Following the lead of Netflix and Disney+, HBO Max warned subscribers it will ramp up its initiative to crackdown on password

HBO Max intends to aggressively crack down on password sharing. The streaming service, which has given users the option to pay an additional $8 per month to share passwords outside the home will begin to make that fee mandatory starting in September.