A Co-op advertisement promoting its price-match scheme with Aldi has been deemed misleading by the Advertising Standards Authority (ASA) for failing to compare genuinely similar products. The ruling ...

Add Yahoo as a preferred source to see more of our stories on Google. A Co-op website marketing the store's price-match scheme with Aldi groceries has been ruled misleading by a consumer watchdog.

A watchdog has ruled that Co-op's website, advertising its price-match scheme with Aldi, was misleading for failing to compare similar products sold at the respective stores. The decision comes after ...

Supermarkets desperate to stop shoppers switching to Aldi are selling 'price match' products which are not always like for like, a study claimed today. The big chains have launched major promotions in ...