Amazon Yanks Melania From Theater
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Right now, you can watch Melania in theaters. Once it lands on streaming platforms, you
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'Melania' earns a surprising $7 million, the highest opening for a nonmusic documentary in a decade
Amazon reportedly paid an estimated $40 million to acquire "Melania" and spent an additional $35 million on marketing.
The film has played to largely empty cinemas, but it does have one fan
Melania, Amazon MGM’s documentary about Melania Trump, is billed as a behind-the-scenes look at the once-and-future first lady in the 20 days leading up to the inauguration last year. While much has been written about what Melania is,
The film is the latest streamer-funded, carefully choreographed, boring, celebrity puff piece being branded as a documentary. It's also a harbinger of what sorts of "true stories" are being championed these days.
While the documentary is exceeding box office expectations, it's unlikely to make a profit in theaters.
By financial standards, the film is not a winner, at least not yet. The company that financed it, Amazon MGM Studios, still has a long way to go to break even.
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At ‘Melania' Premiere, Brett Ratner And The First Lady Defend Cost Of Amazon MGM Documentary
At the splashy Kennedy Center premiere for Melania, the Amazon MGM documentary opening this weekend, the movie’s director, Brett Ratner, and First Lady Melania Trump defended the cost of the project,
Critics have pointed out Bezos' assets and Amazon’s recent purchase of Melania, the documentary about first lady Melania Trump.