For Apple, “aggressive” pricing has meant three price hikes since Apple TV’s 2019 launch and a current monthly subscription ...

Just one in 10 iPhone 17 buyers opted for Air in the early weeks of sales, a consumer survey found, with some users ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy ...

Apple is changing its soccer streaming, a move that could increase overall subscribers and advertising revenue opportunities.

With rumors of ads coming to Apple TV, an Apple executive has clarified that there are no such plans as of now, which means ...

Apple had to come clean a few days ago and reveal that the smart Siri features it demoed at WWDC 2024 would not be available via Apple Intelligence this year. They might hit the iPhone, iPad, and Mac ...

Apple makes great phones, tablets, computers and smartwatches. It also makes superb commercials — and has done so for years. What was the cream of this year’s Apple advertising crop? Check out our top ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcasting Pays Podcast advertising is set to grow as much in the next two years as it did in the past decade. That’s ...

At the same time, Apple TV is the only major streaming service that does not have an advertising-supported tier. While Apple ...

Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' ...

As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement. Previously, when a business bought ads on the ...

Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin. November 8, 1984: After initial Mac sales prove disappointing, Apple CEO John Sculley dreams ...