Apple objected to a European trademark filing from a Chinese keyboard maker because the logo the company wanted to use was ...

The EU has partly granted Apple’s opposition to a trademark application from a Chinese company with a citrus-shaped logo.

Well, Apple’s at it again. The company that never fails to galvanize the masses has stirred up a fresh debate with its latest logo controversy. Apple, in case you’ve yet to hear, is taking on ...

Apple is one of the most popular brands in the world, and you don’t have to be a “techie” to instantly recognize the chrome “bitten apple” logo that has become synonymous with simplicity and quality.

If you’ve bought an Apple Watch recently, you may have noticed a logo with a ring of green leaves on the side of the outer box. Elsewhere on the packaging, the same symbol appears alongside the phrase ...

Apple is well-known for its love of the so-called golden ratio, an “extreme and mean” mathematical ratio that designers as far back as the third-century B.C. identified as most likely to lead to ...

Apple could be considering a return of the iconic backlit Apple logo on future MacBook models, if a newly published patent is anything to go by. Photo by Wes Hicks on Unsplash Once a common sight in ...

Porsche's anniversary tribute reunites the brand with a tech sponsor that hasn't appeared on its race cars in decades ...