Astro Malaysia Holdings Bhd, which has broadcast the FIFA World Cup for the past two decades, said its bid for the tournament's broadcasting rights was unsuccessful due to rising content acquisition ...

The rights may have changed hands, but Astro’s nationwide footprint still offers practical advantages that are difficult to ignore.

The company is however in talks with RTM and Unifi TV to explore allowing Astro to also carry the World Cup matches on its platforms.

Business of Sport: Astro football is becoming more and more popular, not least for all those of us who believe we could have… Business of Sport: Astro football is becoming more and more popular, not ...