Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the modern business world, cultivating a strong personal brand and a dedicated audience ...

With over a decade of experience as a journalist, I’ve learned what makes stories and people stand out. Over time, I’ve applied this to personal branding, particularly in the real estate and investor ...

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.