Audio marketing — marketing that aims to reach and influence patients and their families by what they hear, rather than only by what they see — is a key tool that hospitals and healthcare facilities ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

Perhaps you know marketing professionals suffering from "Hot New Platform Exhaustion." The malady typically affects members of a marketing team who spend endless hours retooling content to fit ...

You need to add yet one more activity track to your marketing mix, and that's audio. I have some good news and some bad news for my friends in content marketing land. First, the bad news: on top of ...

Marketers would do well to keep an eye on Spotify Greenroom, a new audio chat app with great potential for customer engagement. A remarkable experiment in social media is happening now: being social ...

Video and audio content have both benefited the marketing industry in countless ways. Instead of consumers staring at a dull landing page, sound and visuals paved the way for the future of marketing, ...

Dunkin' drove 238% higher engagement with audio ads when piloting a new solution that dynamically matches ad content to what the user is listening to in real time, according to details shared with ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

Pharma planning season is the moment to think bigger and we see brands going bigger into audio for reach extension, storytelling, creative flexibility and as a cultural amplifier. Check out 5 audio ...

Like any evolving medium, audio consumption is primed for a level set. Without a doubt, audio is having a resurgence and is one of the hottest mediums, accounting for 31% of all media consumption. But ...