Low response rates, unattributed feedback and less than useful reports make B2B customer satisfaction surveys a difficult proposition when, in reality, they should be a goldmine for your company. This ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than ... How does the ...

Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

New Study from OneScreen.ai Exposes "Perception Lag" as Mid-Market Firms Lead the Charge in Measurable Out-of-Home ...

Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more than just speed bumps in the process. With 97% of decision-makers expecting ...

Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ...

Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business to business (B2B) customer journey is far from linear and straightforward. On ...

ON24, the leading customer engagement platform for B2B sales and marketing, has been recognized as a top provider in the ...

Billtrust, the leader in B2B accounts receivable workflow and payment software, today announced the launch of Collections Agentic Procedures, a first-of-its kind capability within its Collections ...

The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than a chore. 1. Acting ...