From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

The Berkley Chop Block is a game-changing soft plastic glide bait. Here's three effective ways to fish them to help put more big bass in the boat. Field testing new fishing lures is one perk of my job ...

If you fish, you know Berkley. From soft plastics and hard baits to top-notch fishing line, and some of the best scent-dispersing baits on the market, Berley makes gear rhat’s on the water pretty much ...

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have introduced pre-rigged baits in this size range with wire harnesses and ...

How to pick the perfect fishing soft baits to add to your tackle box ... ...

It was spring of 1989 when my father and I perused the sporting goods section at Wal-Mart where small-town fishermen like us bought tackle. Being a youngster easily influenced by colorful marketing of ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

After seeing what I have while fishing thousands of days in hundreds of tournaments across the country, I know that scented baits catch more fish. It's no secret, really, and nowadays pretty much ...