TikTok Shop saw its strongest Black Friday–Cyber Monday weekend yet, with Black creators urging shoppers to buy Black.

Clara then shared a photo of the hat on her dining room table with Erivo. “I have it in my house,” she said. “I don’t have it on me.” “May I have it back, please? I thought I had lost it forever,” ...

Nnete Matima said she was attracted to work at TikTok because of how the social media platform was “really built upon Black culture” and the work of Black creators. She saw and welcomed TikTok’s ...

TikTok Shop faced a key test this Black Friday and Cyber Monday as it aims to establish itself in a crowded US e-commerce market dominated by Amazon.