Digitas has launched Digitas Pictures, a branded content studio that formalizes the agency’s years-long investment in brand-led entertainment. The announcement coincides with Digitas’ 18th annual ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. It’s no secret that we’re all bombarded by advertising ...

Unlike traditional search, generative search engines put their own credibility behind answers, so brands must focus more on ...

After years of touting the targeting power of shopper data, retail media sellers like Albertsons and Walmart are updating their pitch to sell creative services. These manifest as updated creative ...

Another year, another Super Bowl, another lively discussion of whether the millions and millions of dollars shelled out by performance marketers moved the needle of impact for brand audiences. These ...

Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. The feature gives users the option to filter ...

EXCLUSIVE: XTR, the documentary company behind Apple’s They Call Me Magic and Oscar-nominated Ascension, is launching a branded content division. Kelly Spencer, who previously oversaw campaigns for ...

Business Insider won eight awards at the Native Advertising Institute's 2026 Branded Content Awards.

Meta will help facilitate branded content on Threads but will wait before rolling out advertisements on the platform. Credit: Jaap Arriens/NurPhoto via Getty Images) Meta's new Twitter competitor, ...

United Talent Agency (UTA) has signed content creator Banijay Entertainment. The agency will serve as marketing consultant and talent representative for Banijay Branded Entertainment (BBE), the ...

Twitch has officially reversed course on a set of controversial branded content guidelines. “These guidelines are bad for you and bad for Twitch, and we are removing them immediately,” said a tweet ...

Rahman is a writer, editor, and graphic designer. His passion lies in writing about video games. Writing has been Rahman's vocation ever since high school when he wrote for a school magazine. His ...