More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Instagram may take a new direction with its short-video feature, Reels, as TikTok's future in the US remains unclear. While ...

Instagram has taken a significant step in enhancing user experience by rolling out the ability to control the Reels algorithm to a broader audience. Just over a month after introducing this feature to ...

Instagram is piloting a Reels-first layout for a select set of users in India, a market known for its diverse short-form video culture. With this test, users opening the app will be directed to the ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

In brief: After years of experimentation and algorithmic fine-tuning, Reels has emerged as Meta's most promising growth engine. For a company that spent years trying to catch up to TikTok, the next ...

We all know Instagram is prioritizing short-form video content via Reels, so it should come as no surprise that a redesign is on the horizon. In a post on Instagram Reels (of course), Instagram head ...