Coca-Cola launched Project Fizzion, an AI system built with Adobe that governs its brand identity across more than 200 ...

Coca-Cola stock rose 0.69% after the company unveiled an AI-driven global rebrand ahead of its July 28 earnings report.

"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

When it comes to the holidays, traditions are everything. That's why people are expressing their disappointment in Coca-Cola's new holiday ad that has strayed from its usual content. The beverage ...

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, reported Adweek. The soda company's half-minute spot, titled "The Choice," will ...

Coca-Cola (KO) CEO James Quincey said the proliferation of AI was a key factor in his decision to step down from his post. “My job is also to think who’s the best team to put on the field to get the ...

We'll spare you the jokes about sugar water. As a powerhouse in the beverage industry, Coca-Cola has made AI a central part of their technology landscape. Now, they have a new addition. You may have ...