Comparative advertising, also referred to as comparison advertising or competitive advertising, is a common form of marketing that involves making comparisons between different brands or products.

The National Advertising Division of BBB National Programs (NAD) recently issued a final decision in a competitive challenge brought by Ahold Delhaize USA against Lidl US, LLC concerning Lidl’s ...

With the holidays approaching, retailers and their advertising partners are preparing for the busiest time of the year. Sales advertising is a staple of holiday marketing campaigns, which often ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

New York, NY, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Following a challenge from Ahold Delhaize USA, BBB National Programs’ National Advertising Division recommended that Lidl US, LLC discontinue or modify ...

Kenya has a comprehensive set of national and international legislative frameworks that have a direct influence on the regulation of competitive advertising. The High Court recently dismissed Unilever ...

Numerous health insurance comparison services are currently attracting attention on social media with big promises of savings. But there are no official premiums for 2026 yet.

Today's advertising market has become highly competitive in an attempt to appeal to more online businesses, offering multifaceted options for different advertising needs. Google and Yahoo, two of the ...

Microsoft’s Advertising Partner Summit begins today and includes the announcement of multiple new product updates and insights. Here are some of the key announcements: Video ads in the Microsoft ...

The High Court recently dismissed Unilever’s appeal against a Standards Appeal Council decision, denying it the right to continue using the terms “10X cavity fighting” in its Pepsodent toothpaste ...