This is a preview. Log in through your library . Abstract The ethical climate in Turkey is beset by ethical problems. Bribery, environmental pollution, tax frauds, deceptive advertising, production of ...
This study explores the ethical ideologies and ethical beliefs of African American consumers using the Forsyth ethical position questionnaire (EPQ) and the Muncy-Vitell consumer ethics questionnaire ...
Shopping is no longer simply buying new things; now, it’s voting with our wallets for products that align with our values and ...
There's no doubt that we live in an extremely competitive economic environment. With the costs of living rapidly increasing, consumers are more hesitant to let go of their hard-earned money. This ...
Marketing is an effective way to increase sales, but it includes powerful tools that companies can use dishonestly. Ethically questionable marketing tactics target young or unsophisticated consumers ...
“Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even undermine our shared sense of what is true and what is false. This crisis is real.
A marketing strategy details how a business can offer products and services to satisfy the needs of members of a target market. Ethical marketing strategies ensure that the needs are real and that the ...
When it comes to today’s consumer data wars, the prize goes to the businesses that are ethical. For some time now, artificial intelligence (AI) has been seen as a tool that can use dozens of data ...