Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has ...

In the last decade, consumer attitudes toward sustainability have undergone a massive transformation, largely driven by Millennial and Gen Z consumers. Younger, more environmentally-focused shoppers ...

NEW YORK - AUGUST 5: Beverage cups featuring the logo of Starbucks Coffee are seen in the new flagship store on 42nd Street August 5, 2003 in New York City. The Seattle-based coffee company has ...

Let’s face it: the cannabis industry never sits still, and 2024 was no exception. With shifting trends and new consumer demands, the market has undergone a major glow-up heading into 2025. Businesses ...

The 2026 Retail Customer Engagement Review from Braze reports that 30% of consumers said they’re more loyal to brands that ...

Brand owners and players in the Fast-Moving Consumer Goods (FMCG) space have been urged to be dynamic to be able to meet the present-day consumer needs which are constantly evolving. The ...

Restaurants are increasingly offering smaller portions to cater to consumer preferences for healthier, affordable dining options, reflecting broader trends in food consumption.

Consumers’ preferences are shifting like never before, due to a variety of societal and economic dynamics. How can quick-service restaurants adjust to maintain—and potentially increase—foot traffic ...

Following the Manufacturers Association of Nigeria (MAN) statement in early January 2025 that the manufacturing sector in Nigeria recorded unsold goods accumulated to a total of N1.4trillion, which ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...