Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

La Habra, California - February 20, 2026 - PRESSADVANTAGE - Digital marketing practitioner Daren Ng continues to ...

Fort Lauderdale, Florida - February 10, 2026 - PRESSADVANTAGE - A newly released educational resource from Blue ...

Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

By integrating AI tools into our workflows, we’re able to deliver smarter, faster, and more bespoke content that aligns ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Creating, Personalizing, and Monetizing Content at Scale in a Modern B2B Marketing Model If data is the oxygen that runs the modern commercial engine, content represents the gasoline required for ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...