Katie is Chief Product Officer at Adjust, a mobile marketing analytics platform trusted by growth-driven marketers around the world. From ongoing global pandemic concerns to an ever-changing ...

You wouldn’t start a cross-country drive without a roadmap (or GPS), and neither should you attempt product development without one. A product roadmap is what connects the near-term product changes to ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Launching a product requires lots of planning and dedication. Creating a roadmap helps in dedicating a deadline and a time slot for each step of the launch process so that all departments can work in ...

A startup vision keeps you on track towards the end destination. A roadmap guides you towards accomplishing preset goals within a predetermined period of time. Think of roadmaps as short stops that ...

Opinions expressed by Entrepreneur contributors are their own. Crafting a successful product portfolio might sound daunting, and it certainly can be if you’re not well-prepared. But in reality, it ...

In April 2024, Xander Griffin, Head of Consumer Innovation at OpenAI, was preparing for a roadmap review with CEO Sam Altman. Responsible for the company's generative artificial intelligence (genAI) ...

There's a pervasive belief in the startup world that launching a product — particularly one with cutting-edge technology — will catapult your company to immediate success. But after years of working ...

You wouldn’t start a cross-country drive without a roadmap (or GPS), and neither should you attempt product development without one. A product roadmap is what connects the near-term product changes to ...