The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon. On Thursday, the ...
AppNexus has long been vocal about the pressing need for change in the digital advertising space: the need to clean up the digital supply chain, the need to surmount the limitations of campaign ...
On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and pacing decisions for the ...
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