IAB Data: Creator Media Declared A Must-Buy As Paid Spend Hits $37B

New IAB research projects $37B in creator media spend across TikTok, Instagram, and YouTube in 2025, with nearly half of ...

Get the Facts: Is your data helping tech companies train their AI tools?

Some claims on social media suggest tech companies like Meta, Google and LinkedIn are using your personal data to train their ...
adexchanger

Four Data Readiness Tips For Retail And Commerce Media

Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines ...
Fast Company

How your data is collected and what you can do about it

You wake up in the morning and, first thing, you open your weather app. You close that pesky ad that opens first and check the forecast. You like your weather app, which shows hourly weather forecasts ...
Reuters

From AI chatbots to social media: data collection in the digital age

April 16, 2025 - The advent of new software applications may pose challenges for collections in the course of discovery, in addition to the challenges faced at the identification and preservation ...
RBR

BIA, MFM To Team On Local Media Data

BIA Advisory Services, known across the broadcast media industry for its local ad revenue forecasts and its media valuation and appraisal services, has forged a new strategic partnership with the ...
Chief Marketer

The State of Audience Data for Broadcast, Cable & Streaming Media

Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings ...
The Financial Express

DPDP Act mandates e-commerce, social media firms to delete inactive user data after 3 years

Companies must give the inactive user 48 hours' notice before deleting such data, warning them that their data will be ...