The Mouse House is quietly building a money machine most fans sit through without noticing.

Disney (DIS) has begun to sell ad time for Super Bowl LXI at $8M for a 30-second spot, a discount from the $10M the ...

Disney is betting it can woo buyers with programmatic and measurement. At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the ...

Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the ad load ...

Deepening its ad-tech and data business for 2024 and for the upfront spring and summer selling season, Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts ...

Add Yahoo as a preferred source to see more of our stories on Google. Hulu on Disney Plus. The Walt Disney Co., which is adding Hulu content to its Disney Plus streaming service, told advertisers that ...

Disney just landed in hot water with the U.K.’s Advertising Standards Authority (ASA) over its decision to show a dismembered body in an ad. The organization banned Disney’s ad, which promotes the ...

Disney is making it easier for certain advertising platforms to bid on ad slots from its streaming platforms. Executives say direct integrations will increase advertising demand overall without taking ...

After the pandemic canceled live sports and programming, many advertisers cut their long-term TV deals and shifted those dollars to more flexible programmatic channels. In an effort to take advantage ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content. By Erik Hayden Executive Editor, Business As media buyers ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...