Michelin is the world's leading tire brand and has been for 120 years, but the Michelin Brothers did far more than just make good tires. Born in 1898, Bibendum (the Michelin Man) has communicated ...
It was at the Detroit Auto Show earlier this month that I was confronted with a very sobering and ugly realization: I work with people who were not aware of the Michelin Man's given name. These ...
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