It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

The GFX 100 II provides many advantages over its larger and heavier predecessor and offers even more comfortable handling, along with a better designed user interface. Like its predecessor, there’s ...

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When you use DPReview links to buy products, the site may earn a commission. Hasselblad recently announced the X2D II 100C, the latest camera in its medium-format lineup, and the first to be capable ...

Is a Fujifilm GFX 100 II on the way? After a quiet year for GFX, rumors suggest that we could be seeing a successor to Fujifilm's original 100MP camera later this year. Its fair to say that Fujifilm's ...

As capable in the wild as it is under studio lighting, the Fujifilm GFX100S II is shaping up to be a viable medium format alternative for many more photographers. Fujifilm is one of just a few ...

Fujifilm has long said it won't make a full-frame sensor for a camera. Instead its focus is on medium format, with its GFX series delivering a next-level massive sensor with significant resolution.

The new Fuji GFX 100 is bigger, heavier and a lot more expensive than the 50 megapixel GFX 50S camera that was introduced back in 2016 - it's larger in all three dimensions, 375g heavier, and costs ...