Gen Z is now trying a new trend called the “do nothing challenge” on TikTok. It is a simple yet strangely hard experiment and ...

Wonder why Gen Z learns English differently than Millennials? It’s not a secret, but a smart strategy. Technology, small ...

Kelly Gibson told Newsweek she has always done this exercise, but this year, the responses were "very different." ...

Gen Z, driven by a desire for social connection, is bringing back a divisive dining trend: shared tables and communal dining.

"Revive Mentos' relevance with the iconic Fizzooka Fortnite weapon, a bold Gen Z campaign that skyrocketed social engagement ...

But, they have come up with yet another trend, labelled the Gen-Z ‘timeout’. In an attempt to disconnect and calling it ...

Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...

Across TikTok and university campuses, young men are rewriting what masculinity looks like today, sometimes with matcha ...

Gen Zers often realise their sexual identity earlier and quicker, a study has found, which had positive, but also risky, ...