Gen Z’s $12 trillion buying power is reshaping fashion. They demand authenticity, value and sustainability—forcing brands to ...

A rallying cry for a generation struggling to find entry-level work: “It’s straight quarter-zips and matchas around here.” ...

Gen Z’s growing ‘ick’ for luxury fashion and its love for simpler times has made this generation obsess over vintage stuff, ...

Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

Since everything millennials do is cringe to Gen Z, it was only a matter of time before the youths came for yoga pants and ...

Dress for the lifestyle you want, not the lifestyle you have – what was once a philosophy synonymous with 1980s fashion culture is now reemerging in Gen Z form. Writer Emilia Petrarca, in The Cut ...

From Juicy Couture sweat sets and low-rise, bedazzled jeans to chunky belts and baby tees, early 2000s fashion is all the rage again. That potentially makes that old box of clothes in the back of your ...

I may be the best gift-giver in my family, but I’d like to think I’m a pretty good gift receiver, too — something that’s made easier by the well-researched wish lists I send to my family and friends ...

Gen Z is shunning impulse spending in favor of long-term goals. A new nationwide survey of 2,000 Gen Z Americans revealed one ...

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern ...

Although being a “snail” girl is the antidote to years of perpetually hustling under the influence of the girlboss era, it’s ...