Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

TikTok's bird theory is spreading rapidly across social media. Couples worldwide are using this theory which claims that only ...

LifeStance Health reports a generational divide in mental health views between Gen Z and Gen X, influenced by differing tech ...

Zooming out, 43 percent of Gen Z women in general wait for the other person to initiate deep conversations, partly because ...

Being Gen Z is no longer about which age group you fall into—some millennials are more Gen Z than actual Gen Zers ...

Gen Z lacks confidence in Democrats, but still plans to support them in the 2026 midterms, according to a new poll.

Like the Boomers, Gen Xers, and millennials before them, Gen Z can't help but use poor password security. The top password among them is still "12345." ...

Today's college graduates have a different outlook than previous generations, and they're increasingly looking at a more ...

"Pepsi's innovative AI-powered 'SweeTest' campaign taps into Gen Z's love for sweet treats, boosting brand loyalty and sales ...

So far this year, 93% of Americans have bought something secondhand — which leads us to believe that “recommerce” is perhaps more popular now than ever before. That finding (among several others) was ...

Elizabeth Guevara is a personal finance reporter who explains the world of business and economics and how it impacts your finances. She joined Investopedia in 2024. Israel Sebastian/Getty Images ...