Gen Z — largely comprised of middle- and high-school students — reported the lowest smoking rates on record in 2024, ...

On any given weekend, bar stools across the country are more likely to be filled by millennials and folks in their 50s than by the 20-somethings once known to dominate America’s drinking scene. Now, ...

On Wednesday, students filled the Wolff Auditorium for a Gonzaga University School of Business Administration event titled ...

CHICAGO -- Gen Z is an easy target. Born between 1997 and 2012, they’ve been blamed for everything from the downfall of skinny jeans to the end of basic phone etiquette. And now, if headlines are to ...

What do a Chinese-manufactured toy and an American actress have in common? According to experts, not much — except they’re both being marketed to Gen Z. Distributed exclusively by China-based retailer ...

Generation-Z is bringing a fresh perspective to the workplace—one that challenges traditional norms while opening the door to new opportunities for growth. Younger employees must adapt to established ...

Gen Z is an easy target. Born between 1997 and 2012, they’ve been blamed for everything from the downfall of skinny jeans to the end of basic phone etiquette. And now, if headlines are to be believed, ...

Generation Z, the cohort born between the mid-1990s and the early 2010s, is often considered through the lens of broad generalizations. Labeled as hypersensitive ‘snowflakes’ and criticized as lacking ...

Any excuse is good enough for young adults to treat themselves, whether it’s failing an exam, getting a “job well done” from a boss or simply washing the dishes. By Kailyn Rhone The last thing Naomi ...

Author’s Note: Originally written in 2022 as part of the Master Teacher Program at the United States Military Academy, this paper was withheld from publication due to credible concerns that senior ...

The latest front in the generational war between Gen Z and millennials has opened up on TikTok, where creator Jada Amil called 30- to 35-year-old millennials “weird” and emotionally immature. Her ...