With over 30 years in the industry, I have seen a number of marketing strategies come and go. Some stick, others fade, but they all reflect the generation of adults at the time of their creation. Now ...

With the new school year underway, apartment marketers have a prime opportunity to engage Gen Z renters. Knowing Gen Z’s media habits and values is essential for creating marketing strategies that are ...

In the world of modern marketing, a new demographic has emerged—Generation Z. This group has a unique set of values and behaviors that are reshaping the way businesses engage with consumers. Unlike ...

Generation Z’s identity, sense of belonging, and preferences are increasingly being shaped by digital algorithms at the ...

Georgia is International Marketing Director for Manhattan Associates. She has spent 25 years championing the customer experience with the last 15 years specifically working with retailers. Her primary ...

A weekly deep dive into the current trends, slang, and viral videos of youth culture in terms that even the squarest can understand. Our sister site Mashable identified an interesting trend that's ...

What do a Chinese-manufactured toy and an American actress have in common? According to experts, not much — except they’re both being marketed to Gen Z. Distributed exclusively by China-based retailer ...