A Sandy Springs grandmother’s murder case, cold for nearly two years, was solved using geo-fencing technology, leading to a guilty verdict just days before the seventh anniversary of her death. Kay ...
Convenience stores and gas stations using geo-fencing saw a 68 percent lift in click-through rates compared to campaigns that did not use location-based targeting, according to a new report from ...
The National Safety Council (NSC) has just released a white paper on the benefits of location geofencing technology in an effort to mitigate serious incidents and fatalities. According to a recent ...
First Amendment concerns and consumer privacy law has people talking about a case recently settled in Massachusetts. It revolved around the practice of serving advertisements with geo-fencing ...
(TNS) — Like scores of tourists who zip through Santa Monica, Calif., on e-scooters every day, 21-year-old Elliot Stevenson had no idea there was a fence around the pier until he hit it. “I was ...
Some in the multifamily industry may have once had doubts about geofencing’s potential in targeting prospective renters. But fewer and fewer companies remain on the fence about the technology’s ...
As Kalshi continues to fight for its right to offer sports event contracts across the U.S., one issue that it has brought to the attention of courts is the cost of geofencing. In particular, while ...
Earlier this year, a wave of electronic scooter firms descended upon San Francisco Bay Area cities without the blessing of the municipalities, prompting the city of San Jose to consider fighting ...
When used correctly, geofencing can drive traffic and sales while raising customer engagement. Many business owners aren't quite sure what geofencing actually is, though. The answer is actually pretty ...
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