Although he has nearly 40 years of employment under his built, it seems Mr. Goodwrench has been laid off from General Motors. According to the automaker, it will soon drop the Goodwrench branding for ...

Goodwrench -- General Motors' venerable dealership service brand -- is getting a marketing overhaul. The update will affect the look of dealership service centers, technicians' uniforms, advertising ...

In a move to continue and distance itself from its corporate heritage, General Motors is dropping the 36-year-old Goodwrench car mechanic brand in the United States. Somewhere, we're certain, Stephen ...

General Motors revealed Monday that it will be parting ways with its Goodwrench service brand name and will instead have a Certified Service brand for each of its four core vehicle makes. They will go ...

General Motors has given the tall, hunky Mr. Goodwrench his walking papers, announcing it would drop the Goodwrench name on its dealership auto service and repair programs. Instead, in more ...

DETROIT -- General Motors Co. is dropping the GM Goodwrench car mechanic brand in the United States as the company moves to redirect the marketing emphasis around its four core vehicle brands, the ...

General Motors Co. says it is dropping the Goodwrench auto service brand in the U.S., effective Feb. 1, 2011 in order to focus marketing efforts on its four main vehicle brands. The car maker says it ...

In the wake of its re-structuring last year, General Motors has re-directed its focus on just four core brands in the United States – Buick, Cadillac, Chevrolet and GMC. And that not only applies to ...

General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM’s dealer service brand for 37 years will be scrapped as of Feb. 1 in favor of “certified ...