The UK’s Competition and Markets Authority (CMA) has launched an investigation into Google’s search services under new digital market rules. The CMA aims to determine if Google’s search and search advertising services should be designated with strategic market status (SMS).

The Competition and Markets Authority — the U.K.’s antitrust watchdog — is wasting no time in lodging its first official investigation of 2025 under its

Britain will use new regulatory powers to investigate Google's search services to see how they impact consumers and businesses, including advertisers and rivals, following U.S. calls to break up the tech giant.

Google is the first company investigated for potential strategic market status under the new U.K. Digital Markets, Competition and Consumers Act.

The UK’s competition watchdog has opened an investigation into Google to determine if its position in search services should warrant a special status for the company, which could see it bound by certain conduct rules.

The UK’s competition watchdog launched its first significant investigation under the country’s strict new competition laws on Tuesday, looking into Google search services. TakeAway Points: Google’s “strategic market status” (SMS) is being evaluated by the Competition and Markets Authority in accordance with the recently passed Digital Markets,

Third front opened amid continued scrutiny from US and European regulators The UK's Competition and Markets Authority (CMA) is the latest regulator investigating Google's position in the search and search advertising business.