Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...
A whole bunch of TV broadcast licensees are in trouble with the FCC for allegedly violating the rules that limit advertising on children’s TV (according to Deadline), and that means this is a good ...
Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old son, Win, to show it off. In Snap to Play,” the New York Giants quarterback turns into a racetrack ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel (NASDAQ: MAT) today debuted the 1:64-scale die-cast of the 2020 Hot Wheels™ Legends Tour winner, the 1970 Pontiac Trans Am built by Riley Stair of ...
We follow the 2020 Hot Wheels Legends Tour winner, a 1970 Pontiac Trans Am, as it undergoes the transformation from track terror to toy. Kyle Hyatt (he/him/his) hails ...
Mattel decided not to run a Hot Wheels ad on district buses. The Upper Moreland School District came close - but not quite close enough - to locking down a school bus advertising contract for an ...
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