Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

In 2017, a report from Kalibri Labs suggested that the massive direct booking pushes launched a year earlier by the major hotel companies — Hilton, Marriott, InterContinental Hotels Group, and Hyatt ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Photo Credit: Choice Hotels CEO Stephen P. Joyce said he's seen "positive impact" from the company's member rates and revamped loyalty program in terms of driving more direct bookings. Choice Hotels / ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

U.S. hotels’ booking and marketing costs are rapidly outpacing total revenue growth, while recent direct-booking efforts among the largest U.S. hotel companies appear to be doing little to stem growth ...

Photo Credit: Hilton's newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton And today, more than two ...