Color is an integral part of human vision, shaping the way we perceive and interact with the world around us. It influences emotions, decision-making, and even physical responses. In gaming, color ...

The human eye can see millions of colors — but no eyes have ever before beheld “olo.” Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of researchers ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

Black Mirror, eat your heart out. Researchers have apparently just figured out how to make people see a color completely new to humanity. Scientists at the University of California, Berkeley conducted ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

The world is filled with millions of colors that allow us to better interact with it. This is why colorblindness is a serious disability that goes well beyond just making it hard to pick out matching ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...