"Being music," in the all-encompassing sense, seems to be the aspiration of the genre 100 gecs has come to represent: hyperpop. Since the 2010s, that name has been a controversial catch-all for a ...

Years before it became associated with an algorithm-driven playlist on streaming services, hyperpop was an unruly and nebulous internet subculture driven by independent musicians obsessed with pop ...

Reviews may call it unforgiving and harsh, maximalist and blown-out, high-pitched and squeaky, electronic and glitchy. While these terms are sometimes applicable, the genre of hyperpop’s most defining ...

Over the past 12 months, a new genre has been making waves online. Often with pitched-up vocals, it’s chaotic and abrasive, relies heavily on electronics and mashes so many different styles together ...

The Hyperpop Evolution: The origins of hyperpop, as is the case with every other genre, are tough to nail down. It’s generally accepted that it was born in the UK, sometime during the 2010s. But the ...