During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an audience of over 500 advertisers and agencies, Lead Gen Ads, ITV YouTube ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

ITV commercial chief Fru Hazlitt has vowed to combat the broadcaster's "complacency" and wean it off a reliance on television advertising revenues. Hazlitt, a former senior executive at GCap Media and ...

Audi has commissioned a third iTV ad from Carlton Active, this time to promote its A4 Avant model. Recent commercials have been for the Audi A2 and the Audi A6, which have been broadcasting on ITV ...

ITV Studios today announces the appointment of Jemma Harvey as Executive Vice President, EMEA & UK Sales and Distribution.

Hundreds of hours of ITV shows are being added to YouTube, with the broadcaster’s commercial team bolstering its sales capabilities for the video-sharing site. ITV’s commercial team will sell ...