Amazon is taking the wrapper off its upgraded Alexa in the US, offering the AI-enhanced digital assistant to paying Prime ...

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Amazon has announced that Alexa Plus is leaving early access and is now generally available to US users. The corporation is now offering three ways to access the enhanced Alexa: Alexa Plus with Prime: ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Amazon's Alexa Plus is stepping into the spotlight, captivating audiences with a new advertisement featuring Hollywood star Chris Hemsworth. This launch is more than just a marketing gimmick; it ...

Amazon has outlined multiple access tiers for Alexa+, which has started to roll out in the US, including a paid subscription for non-Prime members and free access to Prime members ...

Amazon’s revamped AI-powered assistant is now available to everyone in the US, with new tiers that include a free option for ...

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...

Amazon is set to release its long-awaited—and delayed—Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service. Since ...

8 Alexa Settings You Need to Switch Off if You Have an Amazon Device ...