They are the measurements many American women (and not a few American men) know so well: 32A, 34B, 36C. On they go, the canonical brassiere sizes, up to at least a 50N. They have been around since the ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Women often complain about their bras – poor fit, underwire ...

For many women, purchasing a bra is about as pleasant as getting patted down by a TSA agent. While the glamorous models in lingerie ads are ogled for their perfect cleavage in colorful, lacy ...

The major American intimate apparel manufacturer, Jockey, recently announced it is getting rid of A/B/C/D cups altogether. Instead, Jockey's new Volumetric Fit System ...

One company is challenging the classic 32-B, 36-D, 34-C bra sizing, relying on volume to provide support. Underwear giant Jockey plans to leave traditional sizing behind in favor of a new system that ...

Jockey says it has "reinvented" the bra with a new volumetric fit system. June 4, 2013 — -- Apparel retailer Jockey says it has reinvented the bra with a patented "volumetric fit system" that ...

Jockey has launched new “uplift” underpants for men that could do the magic for them as push-up bras do for women. The Jockey Euro-style trunks, modeled by Australian cricketer Mitchell Johnson, ...