K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...

If your bathroom cabinet is already stocked with Korean skin care products and you’re looking to expand your K-beauty obsession to your makeup bag, you’ve come to the right place, because this article ...

“My favorite feature on my face has to be my eyes,” says JIHYO. “When people first see my face, they say they notice my eyes first.” It’s only natural, then, that the Korean pop star focuses on her ...

You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too. Korean beauty makeup products tend to reflect the ...

How to rock the soft goth makeup trend, the moody glam you've seen on stars like Rosalía, Zoë Kravitz, Jenna Ortega, and more ...

For Makeup Artist Kenneth Soh, there's only one makeup trend on his mind for 2026: 'quiet' luxury. We've seen the rise of ...

There's a time and a place for cut-crease eyeshadow, a super-sculpted contour, and some bold red lipstick (and for some people, that time and place is always and forever—which, hey, can you teach me?!