Huntr/x — Rumi, Mira and Zoey, better known as the “Kpop Demon Hunters” — didn’t just secure the honmoon. They became a global phenomenon, with a soundtrack full of hits and TikToks flooding your FYP.
K-pop is having a golden moment. The signs have been there since the start of the summer, with groups such as Stray Kids, Itzy, Enhypen and Ateez driving sweaty swarms of American K-pop fans to ...
Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. After 2024 saw the likes of RM, Rosé, NewJeans, ATEEZ, aespa, ...