Millions of Kroger shoppers swipe or enter their loyalty card at the checkout every day, allowing the retailer to tabulate their buying habits and pitch discounts tailored from their shopping profile.

HOUSTON — Kroger is hosting a Senior Discount Day on Wednesday, May 7, offering customers age 55 and older a 5% discount on their total in-store purchase. Eligible shoppers can receive the discount by ...

Shopping at Kroger can be overwhelming with so many sales, coupons, and deals popping up each week. You might find yourself wondering which discounts are actually worth your time and money amid all ...