Matthew Shifrin first discovered Legos when he thrust his hands deep inside a crate crammed full of the tiny brick toys. His babysitter, Lilya Finkel, had spotted the discarded box on the side of the ...

What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

For Matthew Shifrin, who was born blind, playing with Lego sets presented a challenge. While he loved the blocks and how they taught him about things like engineering concepts and the shape of the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Two weeks before NASA's Curiosity rover lifted off for Mars last fall, one of the engineers who ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...