Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

On top of releasing exciting sets in 2026, LEGO is also changing the way we play with bricks. The LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for ...

LEGO has released some great display pieces over the years, but this 2026 set is a reminder that the best builds are about play.

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

According to the company, LEGO SMART Play "represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978." LEGO is about to get a ...

The inaugural International Day of Play takes place Tuesday, June 11, 2024, and marks the first annual celebration of United Nations’ declaration that play is a fundamental birth right. The LEGO ...

At CES, Lego unveiled its new Smart Play system – according to the manufacturer, the "biggest innovation" since the introduction of minifigures in 1978. Ten years of development and 25 patents are ...

Tom Holland has partnered with LEGO and featured in their new Never Stop Playing short film trailer. The Spider-Man: No Way Home star surprised fans as he appeared in various get-ups to promote a ...

Skeith has been a gamer for over two decades now and has decided to take pen to paper for Hardcore Gamer. Capable of playing games at incredible speeds, you can rely on them to write about them in ...

Tom Holland is best known for playing Peter Parker. However, he’s more than just a friendly neighborhood Spider-Man. The man has range, and he showed off just how wide it is in LEGO’s new ...