Basketball's visual identity is being redefined by six star players and their signature sneaker lines. From LeBron James's ...

Nike made sure the kid from Akron had the goods before the crown ever touched his head, equipping the future Hall of Famer ...

LeBron James debuts a festive Nike LeBron 23 colorway on the NBA’s biggest holiday stage The ‘Stocking Stuffer’ design blends ...

Los Angeles Lakers superstar LeBron James is set to enter his 23rd NBA season, so it only makes sense that he is also preparing to launch his 23rd signature sneaker with Nike. The LeBron XXIII ...

LeBron James debuted a fresh Nike colorway during his NBA Cup appearance as the Lakers fought through a tough quarterfinal matchup against the Spurs.

The Los Angeles Lakers hosted their annual media day yesterday, and it comes as no surprise that all focus was on the oldest (and most accomplished) player in the NBA — LeBron James. Not only is James ...

Nike has used LeBron James' 23rd signature basketball shoe to highlight pivotal moments throughout his legendary career. So far, six of the 23 colorways have been released (not in chronological order) ...

LeBron James is scheduled to play in his 20th career Christmas Day game this year, extending his lead over Kobe Bryant for ...

LeBron James is getting a new version of his signature shoe to celebrate a historic milestone. After becoming the only player in NBA history to reach the 40,000-point mark, James will rock the ...

LeBron James has been doing this long enough that even his warm-ups feel like historical reenactments. Year 23, road game, ...

For LeBron James, 23 is more than just a number. The NBA great first took up his idol Michael Jordan’s jersey digits as a kid in Akron, and beyond two brief interludes wearing 6—first with the Miami ...