Nestled on my Instagram feed between a picture of a high school friend living their adult life and one of the Kardashians (they’re starting to blur together), was a sponsored post for “makeup for men” ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

That he’s cultivated such a large following so quickly speaks not only to his charisma and good looks but also to the appeal ...

When you first think of makeup, men might not typically come to mind. However, there’s a new brand line that’s trying to change the narrative when it comes to the “new norm” for makeup. NuNorm, a ...

Sign up for Forwarding the News, our essential morning briefing with trusted, nonpartisan news and analysis, curated by senior writer Benyamin Cohen. Men: Can they ...

Videoconferencing software Zoom's "touch up my appearance" filter, which smooths the look of one's skin and hides imperfections, apparently isn't cutting it for guys who want to look their impeccable ...

Chanel announced plans in the fall to introduce a mini collection of men's makeup that first rolled out online and in select international locations. This month, it hits Chanel boutiques in the United ...

Marek Hewryk doesn't call it men's makeup. Instead, he calls it "enhancing products." He's talking about the concealers, eye creams and powders that are becoming more commonplace in the male grooming ...

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