LIV Golf’s model is clear three years into its existence. It has leaned heavily into the team concept, even if it has yet to ...

As head of LIV Golf, it is Greg Norman’s job to understand the league’s business. And because Greg Norman understands LIV’s business, he knows a tremendous roadblock remains in the league ...

LIV Golf is Greg Norman's baby and brainchild. Something the Hall of Fame golfer started plotting years ago with the intention of challenging the PGA Tour. Finally, about 2 1/2 years ago ...

A shakeup at LIV Golf appears imminent, according to a report Tuesday by Sports Business Journal. Saudi Arabia’s Public Investment Fund, which bankrolls LIV Golf, has hired a London-based firm to find ...

Greg Norman's LIV Golf contract has less than a year remaining but he's still focused on the long-term viability of the league. / Bob Donnan-Imagn Images Three years into his role as commissioner ...

LIV Golf star Lucas Herbert has hailed the positives of competing on the breakaway league, having left the PGA Tour to make the Saudi switch earlier this year. His season ended in style last month ...

Jon Rahm may have specific targets in mind when identifying the next major signing who should secure a move to LIV Golf. The two-time major champion is LIV's last marquee signing, having ...

RORY MCILROY reckons Donald Trump and Elon Musk could team up to fix golf. The golf-mad returning US President has hosted ...

November 6 - In an unsurprising turn of events, the British tabloid report of a finalized merger between the PGA Tour and LIV Golf may have been premature. The Sun reported Saturday that the long ...

LIV Golf are reportedly searching for a new CEO with Greg Norman set to take on a new role. The Australian has been in the post since the controversial Saudi-backed tour was created in 2022 but it ...

Sky Sports boasts the majority of elite golf tournaments live on their dedicated channel, while LIV Golf does not currently have a terrestrial TV rights deal in the UK. Fans across the world will ...

Going into its fourth year LIV Golf continues to push its franchise model with little player turnover, but Bob Harig proposes that the league host qualifiers for every tournament to fill out a ...